After Gucci's wool balaclava jumper sparked outrage on social media for appearing to mimic blackface, the company has apologized and removed the product.
The piece from Gucci's Fall Winter 2018 runway show looks like a black turtleneck that is worn up over the nose, with a red-lined cutout for customers' mouths. It was inspired by "vintage ski masks," according to its product description, which says it could also be worn just around the neck. The price: $890.
Amid Black History Month, social media users pointed out that the sweater could be seen as a depiction of blackface.
Wednesday, Gucci issued a statement on Twitter apologizing for "offense" caused by the sweater, saying "we consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make." The company said it has removed the product from its physical and online stores, and is "learning" from this incident.
While the sweater appears to be unavailable on the Gucci website, photos and a description of the item are still visible on some digital retail sites such as Spring.
So @gucci puts out a sweater that looks like blackface......
On Black History Month....
And then issues an apology because they didn't know that blackface images are racist.
pic.twitter.com/G3HjPTIuuQ
— Tariq Nasheed (@tariqnasheed) February 7, 2019
Back in December Prada had to apologize for a racially insensitive monkey keychain, and now Gucci had to apologize for a black face sweater. Apparently luxury brands are recruiting designers from Virginia. pic.twitter.com/SN9NWU6E93
— Christopher Bouzy (@cbouzy) February 7, 2019
When you add lips to an all black face garment, it takes on another connotation. We did not create our perceptions towards blackface , racism did. So please respect that my people are offended.
— Mrs Tyson-DeJesus (@TysonTalksTV) February 7, 2019
More: Why blackface just won't go away
More: Blackface, explained: Why Ralph Northam, Mark Herring and others darkening their faces is such a big deal
Follow Ashley May on Twitter: @AshleyMayTweets
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![US model Gigi Hadid walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
New York Fashion Week is officially upon us! Yes, there's still snow on the ground and summer is just a dream. But designers are debuting their fall lines. Click through to see the best runway looks, including Gigi Hadid's red-hot Tom Ford number. JOHANNES EISELE, AFP/Getty ImagesFullscreen
![NEW YORK, NY - FEBRUARY 06: Karlie Kloss attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
Tom Ford's fashion show is a draw for celebrities, including Karlie Kloss, who took a break from modeling to take in the show as a spectator. Nicholas Hunt, Getty ImagesFullscreen
![NEW YORK, NY - FEBRUARY 06: Courtney Love attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
Courtney Love opts for all black. Nicholas Hunt, Getty ImagesFullscreen
![NEW YORK, NEW YORK - FEBRUARY 06: Poppy Delevingne attends the Tom Ford FW 2019 Arrivals during New York Fashion Week: The Shows on February 06, 2019 in New York City. (Photo by Nicholas Hunt/Getty Images) ORG XMIT: 775293212 ORIG FILE ID: 1127909879]()
Model Poppy Delevingne, sister to supermodel Cara Delevingne, also wears black. Nicholas Hunt, Getty ImagesFullscreen
![NEW YORK, NY - FEBRUARY 06: Sebastian Stan attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
"Avengers: Infinity War" star Sebastian Stan is in attendance. Nicholas Hunt, Getty ImagesFullscreen
![NEW YORK, NY - FEBRUARY 06: Danai Gurira attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
So is his Marvel Universe co-star Danai Gurira. Nicholas Hunt, Getty ImagesFullscreen
![Carolina Panthers NFL quarterback Cam Newton, center wearing glasses, watches fashion from the Tom Ford collection modeled during Fashion Week, Wednesday, Feb. 6, 2019, in New York.]()
Carolina Panthers quarterback Cam Newton, who is sitting front row, has some time on his hands now that football season is over. Julio Cortez, APFullscreen
![NEW YORK, NEW YORK - FEBRUARY 06: Chris Bosh attends the Tom Ford FW 2019 - Arrivals - New York Fashion Week: The Shows on February 06, 2019 in New York City.]()
NBA player Chris Bosh also showed up. Nicholas Hunt, Getty ImagesFullscreen
![US model Joan Smalls walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City. (Photo by Johannes EISELE / AFP)JOHANNES EISELE/AFP/Getty Images ORIG FILE ID: AFP_1D470Y]()
Model Joan Smalls contrasts an all-black two-piece suit with a funky white hat. JOHANNES EISELE, AFP/Getty ImagesFullscreen
![NEW YORK, NY - FEBRUARY 06: A model walks the runway at the Tom Ford Runway show February 2019 during New York Fashion Week at Park Avenue Armory on February 6, 2019 in New York City.]()
Tom Ford's collection features hues of purple … Randy Brooke, WireImageFullscreen
![A model walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
… and dramatic details. JOHANNES EISELE, AFP/Getty ImagesFullscreen
![A model walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
Ford accessorizes this number with a furry black hat and the model's killer look. JOHANNES EISELE, AFP/Getty ImagesFullscreen
![A model walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
Ford pairs a black jacket with metallic pants. JOHANNES EISELE, AFP/Getty ImagesFullscreen
![Fashion from the Tom Ford collection is modeled during Fashion Week, Wednesday, Feb. 6, 2019, in New York.]()
A model rocks an oversize purple coat. Julio Cortez, APFullscreen
![Fashion from the Tom Ford collection is modeled during Fashion Week, Wednesday, Feb. 6, 2019, in New York.]()
This look pairs metallics with a chain-link neckline. Julio Cortez, APFullscreen
![Designer Tom Ford appears on the runway after his fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
Designer Tom Ford walks the runway himself following the show. JOHANNES EISELE, AFP/Getty ImagesFullscreenInterested in this topic? You may also want to view these photo galleries:Replay
![US model Gigi Hadid walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
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![NEW YORK, NY - FEBRUARY 06: Karlie Kloss attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
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![NEW YORK, NY - FEBRUARY 06: Courtney Love attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
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![NEW YORK, NEW YORK - FEBRUARY 06: Poppy Delevingne attends the Tom Ford FW 2019 Arrivals during New York Fashion Week: The Shows on February 06, 2019 in New York City. (Photo by Nicholas Hunt/Getty Images) ORG XMIT: 775293212 ORIG FILE ID: 1127909879]()
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![NEW YORK, NY - FEBRUARY 06: Sebastian Stan attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
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![NEW YORK, NY - FEBRUARY 06: Danai Gurira attends the Tom Ford FW 2019 during New York Fashion Week: The Shows on February 6, 2019 in New York City.]()
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![Carolina Panthers NFL quarterback Cam Newton, center wearing glasses, watches fashion from the Tom Ford collection modeled during Fashion Week, Wednesday, Feb. 6, 2019, in New York.]()
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![NEW YORK, NEW YORK - FEBRUARY 06: Chris Bosh attends the Tom Ford FW 2019 - Arrivals - New York Fashion Week: The Shows on February 06, 2019 in New York City.]()
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![US model Joan Smalls walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City. (Photo by Johannes EISELE / AFP)JOHANNES EISELE/AFP/Getty Images ORIG FILE ID: AFP_1D470Y]()
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![NEW YORK, NY - FEBRUARY 06: A model walks the runway at the Tom Ford Runway show February 2019 during New York Fashion Week at Park Avenue Armory on February 6, 2019 in New York City.]()
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![A model walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
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![A model walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
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![A model walks the runway during the Tom Ford fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
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![Fashion from the Tom Ford collection is modeled during Fashion Week, Wednesday, Feb. 6, 2019, in New York.]()
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![Fashion from the Tom Ford collection is modeled during Fashion Week, Wednesday, Feb. 6, 2019, in New York.]()
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![Designer Tom Ford appears on the runway after his fashion show at New York Fashion Week on February 6, 2019 in midtown Manhattan, New York City.]()
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