On Monday morning, Apple Inc. (AAPL
) released its sales figures from its first weekend selling the brand new iPhone 6 and 6 Plus models.
The iPhones were released on Friday, with consumers lining up before Apple stores opened in order to be the first to own the new device. The company announced that sales of the iPhones reached a new record this past weekend, topping 10 million units and beating analysts’ sales expectations.
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Apple CEO Tim Cook had the following comments: “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier. We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
AAPL stock was up 74 cents, or 0.73%, in pre-market trading. YTD, the stock is up 27.77%.
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